Design philosophy

• Less is more. We believe the web should be an attractive and elegant forum for consumption. A webpage should never overextend itself. It should focus on serving a single purpose and excel at delivering it.

• The power of (small) words. Writing should be clear, concise, and unpretentious—nobody likes a puffed-up know-it-all. At Four Kitchens, we want to inform and entertain using everyday language for everyday people.

• The two-second rule. Remember driver’s ed? “Always stay two seconds behind the car ahead of you.” Two seconds is roughly the amount of time it takes an average person to register an event, decide the best course of action, and implement it. It’s also the amount of time an average Internet user spends deciding whether a website is easy to use.
• Intuitive design. Understanding what a website is supposed to do or what kind of information it’s trying to convey should be apparent within moments of loading a page. After that, navigating the site should be intuitive.
• Don’t punish—predict. Too many websites are designed without the user in mind—simple tasks seem buried deep within the site, pages are hard to find, and submission forms balk when you don’t type the hyphens in your phone number. At Four Kitchens, we try to predict users’ expectations and actions. We don’t punish users by forcing them to conform to our method of organizing information—we conform to theirs.

Coming soon!