One-on-One

We liked the original One-on-One logo—really! Nesting “ON” inside the second “ONE” (ONE ON ONE » ONE ONE) was very clever. Our compliments to the previous designer!

However, we had a couple of gripes.

First, the underlining technique used to highlight the ON in ONE created some awkward white space below the second E.

To remedy this, we enclosed ON in a green block. Masking the text over the box resulted in negative space, which draws emphasis to the word ON inside ONE.

Second, the Arial text below One-on-One’s logo looked plain. Worse, the wide curve of the R’s planted foot didn’t jibe with the modern, angular font used in the logo. We replaced Arial with a more balanced, more modern typeface.

Finally, we reversed the white and black to give the logo greater contrast.

Determining the client’s needs

One-on-One wanted a website that:

• serves as a “front door” for their company, delivering information about the services they offer;
• allows users to bid on market research reports; and
• manages users’ access to those reports.

After much research, we decided that One-on-One’s needs would be best served with a combination of open-source software packages glued together with a custom-built bidding system.

Choosing the right software

For the front end, we installed and customized MediaWiki, the same content management system (CMS) that powers Wikipedia. MediaWiki allows One-on-One to edit or create new webpages on the fly without re-hiring a web firm every time they want to make a change to the site.

We also installed KnowledgeTree to handle document management. KnowledgeTree allows One-on-One to decide who gets to see which reports, ensuring clients’ privacy and shielding proprietary information from prying eyes.

Finally, we custom-programmed an elegant bidding system that merged both MediaWiki and KnowledgeTree.