How to illuminate your UX design with qualitative & quantitative research

Whether you’re revamping your current website or launching a new digital product, design and development are costly and complex undertakings. Every element’s core function, color, and placement must be in alignment. Make one false move and your users will grow frustrated, leaving you back at square one.

By incorporating qualitative and quantitative user data throughout an iterative design process, you can take the guesswork out of critical design decisions — and secure the strongest possible results. And yet, when faced with the costs and time demands that user testing requires, many organizations reject this opportunity. And with multiple information sources and research approaches at your disposal, how can you know the right ones to choose for the best user experience (UX)?